Microsoft presented its vision for AI and next-generation search capabilities to a limited group of media, producers, and analysts this week. This featured a detailed look at the company’s intentions for a new version of the Bing browser that will leverage the power of OpenAI’s CPT-3.5 model to provide consumers with a more powerful and imaginative experience.
What is ChatGPT, and how does it relate to web searches?
Celebrities, musicians, screenwriters, and college students have all utilized ChatGPT in recent weeks to demonstrate its ability to generate stories, essays, research papers, and other sorts of writing with only a few basic recommendations. Integrating ChatGPT’s capabilities into a web browser provides Microsoft with a new viewpoint on generative AI-powered next-generation search. According to Microsoft, the new Bing, which is no longer merely a list of links, will deliver more relevant results for simple searches while also being able to discover and condense the answers to more complex queries. Users will be able to use an interactive search function to refine their search until they find exactly what they are looking for.
In classic ChatGPT fashion, the new Bing can even create simple things like quizzes for game night, assist with email authoring, and create vacation arrangements. Overall, it’s an innovative way to harness the power of online knowledge.
The Future of Digital Experience on the Internet is Changing
Microsoft states that the new Bing variation will use a next-generation OpenAI large language model that is specifically designed to improve search power and is actually more powerful than the ChatGPT now in use by the general public. The revised OpenAI model builds on the insights obtained from ChatGPT and GPT-3.5 to provide a faster and more precise system. Bing’s search capabilities will generate more relevant and customized results utilizing Microsoft’s “Prometheus Model,” as well as improved safety and security safeguards. The different tiers of the Prometheus model will ensure the ethical and safe usage of AI, which is something that many people are concerned about.
Microsoft states that by putting the AI model into its core search algorithm, search results have reached their highest degree of relevance in 20 years. The company also hopes it will pioneer a whole new way of “interacting” with the web because it combines communication, content creation, and search.
Bing, ChatGPT, and the Search Industry’s Evolution
There hasn’t been much of a movement in how we search in the last 20 years. Google has had few incentives to make big changes due to its dominant market position. Users often alter their search terms if they do not find the desired results, but this is set to change. AI is the future. Given that Bing accounts for less than 10% of the worldwide search market, it is clear that Microsoft wishes to dominate next-generation search, and OpenAI can help the company achieve this goal. And even little changes could help Microsoft. In fact, Microsoft announced on its investor conference call that a 1% market share yields an annual income of $2 billion. A 10% gain in market share might result in over $20 billion in revenue for the firm, which would be a considerable increase that I’m sure many stockholders would welcome.
Microsoft’s disclosure has surely increased the pressure on the search market. Google’s own AI-generated chatbot, Bard, will be available in the coming weeks.
OpenAI and Microsoft are making headlines.
Microsoft and OpenAI have gotten closer since they first began working together in 2019. Microsoft just announced a new multibillion-dollar investment in OpenAI. The current Bing announcement appears to be Microsoft’s first big integration of OpenAI technologies into its own AI research lab and applications. Microsoft, for one, is providing cloud computing for OpenAI. Actually, Microsoft Edge will only support the Bing browser. In the following weeks, Microsoft plans to scale the test version and test the mobile version. Microsoft has an advantage on the PC with so many people using Teams and Office, but I believe it will be more difficult for them to gain market share on mobile. This is due to the dominance of the Android (Google) and Apple (iOS) operating systems, which all currently default to Google Search.