According to a report it is proven that Domain Authority is irrelevant for the ranking of your organic content. So what can a marketer do differently? If one could Shift their focus from metrics that don’t matter for SEO, but put more effort on things that matter: Developing content that ranks.
Content can be any helpful information, typically in the form of articles, videos, podcasts, and graphics.
Content Marketing is special as it helps the prospects and customers solve problems and learn new things.
The reason behind SEO content marketing and the reason companies are ready to afford it is that it has the potential of converting the prospects to customers.
Salesperson along with content marketing builds brand awareness along with building trust between the companies and prospective buyers.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting” – Bill Gates
What is SEO content and how does it work?
Search engine optimization, or SEO, is the process of customizing the website and content to get more organic traffic from search engines.
SEO accomplishment depends on different web builders. For instance, if you use WordPress, the Yoast SEO plugin will advise you on SEO while adding posts, along with special indicators (structured data) into your posts that satisfy search engine algorithms’ basic questions like “who wrote this post,” “is this a job posting,” etc.
Yoast advises on how to improve your pages’ SEO as you compose them, such as increasing the number of times the keyword appears in the copy, or improving your headings.
Visual website creators, like Wix, enable users to conduct some basic SEO content tweaking in their own tool (Wix SEO Wiz) while creating a site or page. This still doesn’t compare to WordPress’s Yoast, because users will be required to enter their own structured data manually, but it’s a start.
In visual creators,we need to ensure that the pages are created with proper titles, headings, paragraphs, and so on, since the site builder doesn’t automatically do any of this. It can’t, as its user interface is basically like Adobe Illustrator made easy.
There are over 200 factors that determine a site or page’s SEO ranking, varying from details on a specific web page, overall website authority, and more.