Linda Yaccarino: Executive to Take Over as Twitter CEO after Elon Musk

Linda Yaccarino: Who Is She? Executive to Take Over as Twitter CEO after Elon Musk

According to reports Linda Yaccarino, the president of NBCUniversal’s advertising is in talks to become the new CEO of Twitter. Elon Musk announced Linda Yaccarino’s nomination as Twitter’s new CEO on Friday. 

Here are the top 5 fascinating facts according to Linda Yaccarino:

Linda Yaccarino has pushed NBCUniversal management to provide more precise methods for assessing the effectiveness of advertising ever since she started working there more than ten years ago. In her capacity as head of advertising sales she was involved in the launch of the Peacock streaming service which is funded by advertisements and administered by NBCU.

Yaccarino, who spent 19 years working at Turner Entertainment is credited with guiding the network’s ad sales staff into the digital era. 

She earned her degree from Penn State University where she majored in liberal arts and telecommunications.

Yaccarino spoke with Musk at an advertising conference in Miami last month. Yaccarino encouraged the audience to applaud Musk’s entry while praising his work ethic during the conference.

After Comcast announced last month that NBCUniversal CEO Jeff Shell was resigning as a result of admitting an inappropriate connection with a female employee, Yaccarino’s resignation would be yet another significant blow for the company. This came after an investigation that was initiated by a complaint.

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