The Twist in ‘Ruaan’: Salman Khan and Katrina Kaif Unveil ‘Tiger 3’ Song with a Special Surprise

The Twist in 'Ruaan': Salman Khan and Katrina Kaif Unveil 'Tiger 3' Song with a Special Surprise

The much-awaited second song from ‘Tiger 3’, titled ‘Ruaan’ and sung by Arijit Singh, has been released, but there’s a twist. Unlike the usual promotional strategy, only the lyrical audio of the song is available, and the video has been deliberately withheld by Yash Raj Films (YRF). This move is a part of Aditya Chopra’s strategic decision to maintain secrecy around a pivotal plot point of the film until its release on November 12, coinciding with Diwali.

The choice to keep the ‘Ruaan’ video under wraps aligns with the studio’s penchant for building intrigue and anticipation, specifically within the YRF Spy Universe. Director Maneesh Sharma emphasizes that this song encapsulates a more personal and intense journey for the characters of Tiger and Zoya, reflecting the essence of the narrative. The decision to reserve this soulful song, performed by Arijit Singh and featuring Salman Khan, intends to preserve the story’s pivotal elements, saving the emotional impact for the cinema audience, creating a special experience.

Listen here: Ruaan Song | Lyrical | Tiger 3 | Salman Khan, Katrina Kaif | Pritam | Arijit Singh | Irshad Kamil

Despite being a bold decision, holding back such a potential chartbuster sung by Arijit Singh stands out, as the standard practice involves releasing such assets before the film launch to generate maximum buzz. Sharma acknowledges the challenge in withholding such a captivating song, emphasizing the team’s belief that its ultimate impact within the context of the storyline will justify this choice and add to the excitement around the film’s release.

‘Tiger 3’ marks the return of Salman Khan and Katrina Kaif as the iconic super spies, Tiger and Zoya, respectively. Positioned as the fifth installment in the YRF Spy Universe’s film chronology, ‘Tiger 3′ follows the success of its predecessors—’Ek Tha Tiger’, ‘Tiger Zinda Hai’, ‘War’, and ‘Pathaan’, all of which emerged as blockbuster hits. This strategic move to withhold the video, in anticipation of its big reveal during the cinematic experience, aims to heighten the excitement surrounding ‘Tiger 3’ upon its release.

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