Digital Marketing

How to create a successful content marketing strategy

How to create a successful content marketing strategy

Can you imagine embarking on a road trip without fuel or a map? The chances of reaching your destination would be slim to none. Similarly, if your aim is to increase recognition, web traffic, and leads through your content marketing endeavors, it’s imperative to master the art of creating a content marketing strategy. Every year; …

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How to adhere to ADA & WCAG standards for Accessibility for SEOs

How to adhere to ADA & WCAG standards for Accessibility for SEOs

There may be no clear correlation between accessibility and ranking when it comes to websites. Nevertheless, your SEO efforts will suffer if you drive traffic to a website but individuals with impairments are unable to view and interact with the complete site. In the United States alone, there are about 61 million people with impairments. …

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Digital marketing evolution and Metaverse

Digital marketing evolution and Metaverse

Introduction For years, marketing has been a key technique for expanding businesses. The rate of innovation in the marketing sector increased throughout time. Both conventional and digital marketing have been used on it. The logical choice is to use the most recent marketing strategies, yet the digital world is evolving quickly. The next development in …

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Does ChatGPT generated Content have any disadvantage?

Does ChatGPT generated Content have any disadvantage?

ChatGPT – the latest buzzword, has shaken the kingdom of Google for the past few days. Almost every netizen, no matter from which field they belong is well aware of this AI backed application that is capable of producing any sort of content or coding.We are all aware that artificial intelligence is the future. ChatGPT …

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Technology driven marketing

Time to embrace technology driven marketing 

Technology is transforming the way businesses market their products and services. To stay competitive, leaders must embrace technology and develop the skills necessary to effectively leverage it for marketing success. 1.         Digital literacy: Leaders must have a basic understanding of digital tools and platforms. This includes knowledge of website development, social media, search engine optimization, …

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How To Increase Your Website Ranking With Social Media Backlinks

Marketers can lose a large chunk of their potential customers if they ignore social media backlinks. People can easily reach a website by clicking the link mentioned on the Newsfeed. Social Media can be one of the key players in SERP ranking factors. To know how the social media clicks that are coming from social …

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Google Spam Update October 2022 – Causes of Punishments and damage control strategy

Google rolled out its new spam updates in October 2022. The spam update is different from the core update. Before diving into the recent spam update, let’s understand the main difference between the Google Core update and Spam Updates. Google Core Updates – The core updates’ main purpose is to improve the overall search results …

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How Digital Transformation Works for Digital Engineering Organizations

In the course of a few months, the Pandemic has changed the entire outlook of the workplace. Digital transformation has progressed well to have added to an essential aspect for organizations, especially for digital engineering companies. The legacy applications which were supporting the employees in the post-pandemic era have become redundant in these present situations …

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Digital Assurance – Right Approach to Overcome Digital Complexity @DigiGiggles

Digital Assurance – Right Approach to Overcome Digital Complexity

In a post-pandemic era, the meaning of the word ‘Digital’ has gotten a new dimension. There has been a paradigm shift in the way everyone is using digital technology, and companies are no exception. The concept of Digital Assurance is tagged along with the rising dependency on digitalization in all spectrums of organizational activities. At …

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Impact of Augmented Reality on the Marketing Sector @DigiGiggles

Impact of Augmented Reality on the Marketing Sector

Approximately 93.3 million individuals use AR once a month, according to eMarketer. According to experts, this represents about 28.1% of the population of the United States.The number offers marketers an opportunity to reach new audiences. Through AR and VR, consumers can be engaged in a variety of ways. Although augmented reality is a potent marketing …

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